Yeezy Boost 350: The Unique Story Behind the Famous Adidas Sneaker

adidas sneaker next generations

Adidas Sneaker Yeezy 350 V1 First Technology Boost Type

The Yeezy Boost 350 Sneaker is one of Adidas products which is well-known for the latest developments in shoe technology. The Adidas Yeezy 350 product was first released in 2015 during the New York Fashion Week Event.

Yeezy 350 Shoe Featuring a Primeknit upper paired with adidas Boost cushioning, the first iteration resulted in an impressive color line including the Yeezy 350 Turtle Dove and Yeezy 350 Pirate Black.

The slightly redesigned upper comes in the 350 V2, with the monofilament sidelines and SPLY 350 branding reflected in the new iteration including the Yeezy 350 V2 ‘Dazzing Blue’, ‘Onyx’ and ‘Bone’ colorways.

yeezy 350 first edition
New Collection Adidas Sneaker Yeezy 350 Boost v1

What makes sneakers special? Of course, the answer depends on many things. We might agree that the adidas Stan Smith, Converse All Stars, Vans Old Skool, and Air Jordan 1 have a story, history, or athlete that makes them popular as well as good looking.

But Yeezy doesn’t have it all. That doesn’t even include shoes with classic designs that are now in great demand by many people
Then why have Kanye West’s sneakers become one of the most sought after fashion items? Almost every sneaker Yeezy 350 is released with a new color, people are always waiting in line and goods run out quickly.

Even though in terms of design, the Yeezy Boost 350 for some people is arguably no better than other Adidas sneakers. Apparently, apart from being designed by Kanye West who is always seen wearing Sneaker Yeezy, this latest edition of Adidas sneakers is also made in a limited edition.

The Factor for the Increase in the Price of Adidas Yeezy Shoes is Hard to Get Every Launch

This limited factor seems to influence people to get it. We all want to have things that not everyone has. It makes us different, special. No wonder even though the price is above Rp. 3 million, people are willing to queue to get Yeezy Boost 350. Even queuing from the day before the launch.
Getting it is not easy.

According to several people waiting in line at Pacific Place, Jakarta, they have been here since last night. They had to queue for numbers, some by lottery. Then the purchase is limited to only a pair. Even those who are not present when their name is called will be disqualified.

In addition, limited stock and high demand also make people queue up to be resold later. It’s no secret that certain sneakers can sell for many times their retail price when resold.

The number of buyers for their own needs and resellers adds to the difficulty of getting a pair of Yeezy. When an item is hard to find, its selling price goes up. Especially if it can be resold with a big profit.

Yeezy’s popularity history

Besides being made rare, I don’t know what “secret” made Yeezy’s popularity skyrocket. This could be because of Kanye West’s track record of frequently appearing in the media or his activeness on Twitter to ensure that he and his label always get the public’s attention.

Kanye West Wear New Yeezy Boost 350

The Adidas Yeezy sneakers were first released in 2015. Several Yeezy appearances were preceded by fashion shows from Kanye, where Yeezy models were worn. Then the sneakers will be available in stores. Something very conventional actually.

Yeezy Boost 350 Popularity Rapidly Grows

But beyond that, Kanye often teases sneaker fans by wearing the latest Yeezy series that has never appeared. People then wonder when can get it. The curiosity that Kanye continues to cultivate, makes people seem insatiable.

In addition, there is the hype factor, where many people talk about the product, look for its development, leave comments, so that unconsciously the product is considered extraordinary and becomes a must-have collection.

Many social media accounts contain information about the latest color variation or Yeezy colorway that will be released, along with rumors circulating. This makes Yeezy increasingly regarded as the holy grail.
The first Yeezy Boost 350 was released shortly after the high-top 750 in the summer of 2015.

Adidas Boost Yeezy 350 V2 Repeats the Success of its predecessor

The ‘V2’ series was released a year later with a subtly updated design, especially with the wide and transparent sole, showing off the boost technology underneath.

Since then, many color variations have been released with evocative names such as ‘Static’ ‘Semi-Frozen Yellow’, ‘Butter’ and ‘Zebra’. And much more with the latest version to come.

Adidas Yeezy Boost 350 V2

In short, Yeezy’s is rewriting the streetwear rulebook. The “350 V2” version, in particular, has become so popular that they have almost created their own sub-genre of shoes. With a Primeknit upper and Boost sole, the Yeezy Boost 350 V2 is designed for a comfortable workout shoe.

However, 90 percent of the people who buy them don’t wear them for that purpose, but rather for style. The resale value of a particular colorway can be many times the original price.

So it is natural that many people use it for leisure activities and on certain occasions. In addition to the potential benefits, the Yeezy 350 also offers a simple design. The sole is the most distinctive part of the shoe, with a rounded and “fresh” look like never before.

While the upper is “just” a standard knit that has been used by many sneaker designs around the world. Even so, Kanye West with his magic has made the Yeezy a special sneaker that many people are looking for

Steps for Caring for Adidas Sneaker Yeezy Boost 350 For Last Long

When running, endurance and body energy will indeed be tested. For that, high-tech running shoes are needed that are able to keep the feet comfortable. Understanding this, Adidas created Boost technology in the sole to channel energy back into the foot, and keep every step filled with positive energy.

The only high-value used shoe is the Adidas Yeezy Boost 350, which is a good investment for sneaker collectors. Sneaker fans has steps to care for Yeezy 350 shoes to keep them beautiful for a long time.

Usually a shoe marker (easy to get & use) is used to repaint the sole but it will create uneven patches on the sole (also over time the paint will start to peel off again)

Steps taken for restoration:

  • ️️Step 1: General Cleaning
  • ️️Step 2: Single Restoration
  • ️️Step 3: General Protection

️Special paint will be applied to protect the soles so that the paint on the shoes does not peel off easily.

restoring adidas yeezy 350 gen 1